Christmas

Christmas email examples: a gift guide with a live countdown

A homeware shop's gift guide, laid out like a printed catalog. The countdown to the end of free gift wrap is drawn in the brand's deep green and gold, so it reads as part of the page rather than a sticker on it.

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The email

As your readers will see it

Switch to mobile to see how it reflows on a phone, where most of your readers will open it.

The gift guide is here (and the wrapping's on us)

Hearth & Field <hello@hearthandfield.com>

to me

Today

Hearth & Field

Gifts for the home, made to last

Presents wrapped in brown paper with red baubles against a dark green wall

This year's

gift guide

Thirty presents we'd be glad to unwrap ourselves, every one wrapped by hand for free until the clock below runs out.

Free gift wrap ends in

Countdown to the end of free gift wrap
Open the gift guide
Cream pillar candles beside pine and berries

For the host

Beeswax pillar trio

Slow-burning, faintly honeyed, and the only centerpiece the table needs.

$42

A woman wrapped in a gray knit throw holding a mug

For the one who's always cold

Lambswool throw

Woven in the Borders, big enough for two on the sofa.

$120

A white mug with painted fir trees beside balls of yarn

For the tea drinker

Fir tree mug and wool cozy

Hand-painted stoneware, and a knitted cozy to keep the pot warm.

$34

Under $25Under $50Under $100
Hands wrapping presents in brown paper and red and white twine

Wrapped by hand

Recycled paper, red and white twine and a card in your words. Free, for a few more days.

Hearth & Field

3 Weaver's Fold, Hebden Bridge, United Kingdom

You're getting this because you shop with Hearth & Field.

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Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.

Why it works

What makes this email work

Subject lines

Other subject lines to try

Test two against each other. The timer stays the same, so you learn what the words do.

Build it

Build it in flashtimer

  1. 1Upload your brand font

    Add your typeface under Fonts. It's then available in the timer editor next to the built-in ones.

  2. 2Pick the Compact style

    Compact puts each digit in its own tile, like the numbers on an advent calendar. Use cream digits on deep green with gold borders.

  3. 3Set the end of the offer

    End the timer when free gift wrap ends, and write what readers see afterwards: Gift wrap is back to $4. Still worth it.

  4. 4Place it under the headline

    Put the timer straight under the title so the offer and the deadline are read together.

Questions

Answered before you ask.

More examples

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