Put a countdown in your emails. Stop losing customers.

Turn “maybe later” into “buy now”.

Free plan · No card required · Renders in Gmail, Apple Mail and Outlook

The problem

They opened it. They liked it. They didn't buy.

You paid for the list, the design and the discount. Then “maybe later” spent it all, because nothing in the email said now.

An inbox: your sale email, opened on Monday and left for later, sinks under newer email every day until the sale ends unbought.

What you've tried

  • “Ends Friday!” in the subject lineRead once, at the open. By the time they're ready, it's three emails down.
  • Another reminder emailOne more send, a few more unsubscribes, and the same “later”.
  • A deeper discountLess margin on every order, and still no reason to buy today.

It's not your offer. Nothing in the email says now.A countdown does, and Flash Render keeps flashtimer's accurate to the second, however late they come back.

In the inbox

See it in a real campaign.

Three emails every store sends, each with a live countdown rendered by flashtimer as you read. Open one, or switch to mobile to see it the way most of your readers will.

Northward

Black Friday: 40% off everything we make

Brew Theory Roasters

24 hours. 30% off every bag.

Atelier Nova

We're holding your bag for you

Black Friday: 40% off everything we make

Northward <news@northward.co>

to me

Today

Black FridayFree returns until the end of January

NORTHWARD

A woman in a fleece jacket and knit hat looking out at snowy mountains

Our only sale of the year

40% off everything we make.

Jackets, parkas, fleece and the rest of the range. The prices hold until the clock below runs out, and not a minute longer.

Countdown to the end of the Northward Black Friday saleShop Black Friday
A woman in a white down jacket and sunglasses

Summit down jacket

Rated to minus 25

$168$280

A woman in a long dark parka standing in snow

Ridge parka

Knee length, storm hood

$204$340

A brown wool jacket hanging on a weathered wooden wall

Bothy wool jacket

Boiled wool, cut for layering

$114$190

A woman in a yellow rain shell on a clifftop by the sea

Storm shell

Fully taped seams

$132$220

Repairs for lifeon everything we make

Free returnsuntil the end of January

Northward

401 Spruce Wharf, Portland, Maine

You're getting this because you have a Northward account.

UnsubscribeEmail preferencesView in browser

This email uses

Synced with your store's discountAvailable on Pro

Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.

Browse every example

How it works

Live in your next email, in about a minute.

No code, no plugin, no designer. If your email can show an image, it can show a countdown.

  1. A prompt, “Black Friday sale ending Friday at midnight, our brand colours, urgent tone”, turned into a countdown timer ready to use.

    Step 1

    Describe your sale. AI designs it.

    Tell it the deal and the deadline; it picks the colours, layout and copy, and matches your logo. Prefer to do it yourself? The editor takes a minute.

  2. The timer’s image link, copied, or the timer added to the Black Friday campaign in Mailchimp.

    Step 2

    Copy one link, or let us put it in.

    No code, no plugin, no developer: paste one image link anywhere. Or connect Klaviyo, Mailchimp, HubSpot and more (Pro and up), pick a campaign, and flashtimer puts the timer in for you.

  3. Northward’s email, “Black Friday: 40% off everything we make”, with its live countdown timer, which shows an ended message once the sale is over.

    Step 3

    It counts down in every inbox.

    Any campaign, flow or template. Each reader sees the real time left, in their language, and when the sale ends it shows your “offer ended” message instead of 00:00:00.

Works with

  • Klaviyo
  • Shopify
  • Mailchimp
  • HubSpot
  • Omnisend
  • ActiveCampaign
  • Brevo
  • MailerLite

and anywhere an email can hold an image. See every integration

Start free

Your first timer takes about a minute. No card.

Prefer to watch? The two-minute tour

Why flashtimer

The countdown, rebuilt for how you sell now.

Other timer tools stop at drawing a clock. flashtimer builds it from a sentence, puts it in your campaign, gives every reader their own deadline and tells you which version sold more.

$0
To start
Three timers and 20,000 views a month on the free plan, no card.
1 min
To your first timer
Describe it or design it, then paste one link or put it in your campaign.
Live
Flash Render
Our own engine draws each countdown at every open, never from a cached copy.
Auto
Each reader's language
Labels follow every reader's language, from your email platform's field.
flashtimer compared with most countdown-timer tools. Each capability opens to say why it matters.
CapabilityflashtimerMost timer tools
IncludedCached, 1 min+
IncludedNot offered
IncludedNot offered
IncludedRare
IncludedSometimes
IncludedUsually
IncludedUsually
IncludedSometimes
IncludedOften

"Most timer tools" is our reading of the public feature lists of the leading email countdown services as of launch; it is a generalisation, not a review of any one product. Compare with a specific tool

AI-native

Describe the sale. flashtimer builds the timer.

In the dashboard, one sentence becomes a scheduled timer in your brand's colours, and changes work the same way: attach your logo and the colours come from it. Or hand the whole job to the AI assistant you already use.

From your AI assistant

Give your AI assistant the job.

Connect flashtimer once and ask from the chat you already work in. It makes the timer, puts it in your campaign once you say yes, extends the sale when it's going well, and tells you how it did.

Works in Claude, ChatGPT, Gemini, Grok and any other MCP client. Available on Pro and up.

Everything a timer needs

Built for the inbox.

Email is a hostile place for anything live. These are the parts that make a countdown work there, and keep working after the sale ends.

Renders everywhere

Every inbox, before and after the deadline.

A GIF works wherever images do, and ours uses Flash Render: each time an inbox asks for it, our own engine draws it there and then, never from a cached copy. When the sale ends it shows your message or your own fallback image, and on Pro and up you can give Apple Mail's early fetch a message instead.

Your brand, exactly

Every layout you need, in your fonts and colours.

Pills, boxes, circles, rings and more. Upload your fonts, save a brand kit, and drop the background entirely so the timer sits on your email's own.

Custom branded timers →

Evergreen

A deadline per reader, or per send.

Start the countdown at each reader's first open, or at the send with a signed link that can't be tampered with. Welcome flows and abandoned carts get a real deadline.

Evergreen countdown timers →
  • English
  • French
  • Spanish
  • German
  • Italian
  • Portuguese
  • Dutch

International

In each reader's language.

Set the labels' language, or leave it on auto: add your email platform's language field and each reader gets their own. The deadline is set in your store's time zone and holds everywhere.

Multilingual countdown timers →

Measure and test

Know what the timer did.

Views by device, client and country. Click-tracked links. A/B tests between two timers, and weekly AI insights that say what to change next.

A/B test your timers →

Automate it

Timers that follow your promotions.

Sync deadlines from your Shopify, WooCommerce or BigCommerce discounts. Fire Zapier, Make or Slack when a timer expires. Or script all of it with the REST API.

All integrations →

Swipe for more

Pricing

Start free. Pay when the timers pay for themselves.

Every plan starts free, with no card. Upgrade by 26 November, 23:59 UTC and the Black Friday launch kit adds a month of views to your first paid plan, free. Code FLASH20 takes 20% off your first 3 months on top.

Black Friday launch kit closes on 26 November 2026, 23:59 UTC

  • Free

    $0/mo

    20,000 views/mo

    • 3 live timers
    • No card needed
    • In your brand's colours
    • Solo (1 user)
    Start for free
  • Basic

    $7.20/moregular price $9

    For your first 3 months with FLASH20, then $9/mo

    The Black Friday Reserve: 150,000 extra views with the kit, which would cost $10 in top-ups

    150,000 views/mo · top-ups available

    • AI builds your timers, 5 a day
    • A deadline for each reader
    • Unlimited timers
    • Solo (1 user)
    Start with Basic
  • Most popular

    Pro

    $28/moregular price $35

    For your first 3 months with FLASH20, then $35/mo

    The Black Friday Reserve: 1,000,000 extra views with the kit, which would cost $40 in top-ups

    1,000,000 views/mo · top-ups available

    • Everything in Basic, plus
    • AI builds your timers, 10 a day
    • Straight into Klaviyo, Mailchimp and 18 more
    • Your AI assistant runs it, over MCP
    Start with Pro
  • Business

    $55.20/moregular price $69

    For your first 3 months with FLASH20, then $69/mo

    The Black Friday Reserve: 3,000,000 extra views with the kit, which would cost $105 in top-ups

    3,000,000 views/mo · top-ups available

    • Everything in Pro, plus
    • AI builds your timers, 30 a day
    • Your AI assistant runs it, over MCP
    • A/B test which timer sells more
    Start with Business
  • Enterprise

    Custom

    10,000,000 views/mo · top-ups available

    • Everything in Business, plus
    • AI builds your timers, 30+ a day
    • Your AI assistant runs it, over MCP
    • Up to 20 teammates
    Contact sales

Swipe to compare plans

Prices exclude tax. Tax is calculated from your billing address and added at checkout.

Does it pay for itself?

$60

One extra order pays for 6 months of Basic.

Basic is $9 a month. One reader who buys because the clock was running is all it takes.

Nothing to lose

  • Free plan, no card, no time limitThree timers and 20,000 views a month, for as long as you like.
  • Upgrade only when a timer is earningPaid plans add AI, evergreen deadlines and integrations when you need them.
  • Cancel any timeYou keep your plan to the end of the period you paid for, then drop to Free.
  • The Reserve's views never expireThe Black Friday Reserve goes into your top-up credit, used once a month's own views run out. Cancel and it stays yours.

Compare every feature, plan by plan

Questions

Answered before you ask.