What happens if I extend the Black Friday sale?

Change the end date of the discount in your store. The linked timer picks up the new date, so emails that have already gone out count down to it too.

Which plan includes store-synced timers?

Connecting a store and syncing timers to its discounts is part of the Pro plan. See pricing.

Can I use the timer without connecting a store?

Yes. Set the end date by hand and paste the embed code into any email platform. You just update the date yourself if the sale changes.

Black Friday

Black Friday email examples: an outerwear sale with a live timer

An outdoor brand's Black Friday send, built like a magazine spread. The countdown is linked to the discount in the online store, so if the sale is extended, every email already sent shows the new end.

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A woman in a fleece jacket and knit hat looking out at snowy mountains — Black Friday: 40% off everything we make

Countdown to the end of the Northward Black Friday sale — Black Friday: 40% off everything we make

The email

As your readers will see it

Switch to mobile to see how it reflows on a phone, where most of your readers will open it.

Northward

Black Friday: 40% off everything we make

Northward <news@northward.co>

to me

Today

Black FridayFree returns until the end of January

NORTHWARD

Our only sale of the year

40% off everything we make.

Jackets, parkas, fleece and the rest of the range. The prices hold until the clock below runs out, and not a minute longer.

Shop Black Friday

A woman in a white down jacket and sunglasses — Summit down jacket
Rated to minus 25
$168$280

A woman in a long dark parka standing in snow — Ridge parka
Knee length, storm hood
$204$340

A brown wool jacket hanging on a weathered wooden wall — Bothy wool jacket
Boiled wool, cut for layering
$114$190

A woman in a yellow rain shell on a clifftop by the sea — Storm shell
Fully taped seams
$132$220

Repairs for lifeon everything we make

Free returnsuntil the end of January

Northward

401 Spruce Wharf, Portland, Maine

You're getting this because you have a Northward account.

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Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.

Why it works

What makes this email work

A photograph, not a banner. The hero sells the feeling of the product, and the offer gets its own black panel underneath where nothing competes with it.
The deadline can't drift. Because the timer follows the store's discount, there's no gap between what the email says and what the checkout charges.
Products with a job each. Four pieces, each named for what it's for, read faster than a grid of twenty.
One color does all the shouting. Hi-vis yellow marks the price, the timer and the button, and nothing else.

Subject lines

Other subject lines to try

Test two against each other. The timer stays the same, so you learn what the words do.

Northward
Black Friday: 40% off everything we make
Northward
Our only sale of the year starts now
Northward
40% off the jacket you've been looking at
Northward
Last call: Black Friday prices end tonight

Build it

Build it in flashtimer

1Connect your store
Connect your Shopify or WooCommerce store under Integrations in flashtimer.
2Let the discount make the timer
Every discount or coupon with an end date gets its own timer, counting down to that date. Change the end date in the store and the timer follows.
3Style it like the email
Choose Boxes with yellow digits on charcoal, so the timer sits inside the email's black panel as if it were printed there.
4Send, and resend
Use the same embed code in the launch email, the reminder and the last call. Each one shows the time left when it's opened.

Questions

Answered before you ask.

More examples

See all examples