Which languages can the timer show?

Seven: English, French, Spanish, German, Italian, Portuguese and Dutch. With Automatic and your platform's language merge tag, each subscriber gets their own. See multilingual timers.

Is the language setting on the Free plan?

Yes. Every plan can set a timer's language or let it follow the reader.

What if a reader's language isn't one of the seven?

The timer shows English labels, so nobody sees a blank or a broken image. For a market outside the seven, switch the labels off and let the email's own words say what the numbers mean.

Singles' Day

Singles Day email example with a timer in every language

A skincare brand's one-day 11.11 sale. The countdown is set to the reader's language, so the same email works in Paris, Berlin and Chicago without a single translated image.

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Free plan · 20,000 views a month · No card

Pink arches and a pearl on a soft pink stage — 11.11: the one-day glow sale is on

Countdown to the end of the 11.11 glow sale — 11.11: the one-day glow sale is on

The email

As your readers will see it

Switch to mobile to see how it reflows on a phone, where most of your readers will open it.

Lumi

11.11: the one-day glow sale is on

Lumi <hello@lumiskin.co>

to me

Today

lumi

the one-day glow sale

11.11

40% off every serum

Today only. The clock is already running.

Shop the 11.11 sale

A pink serum bottle on a pale table — Rose glow serum
$27$45

A pink dropper bottle beside a green leaf — Dew drops
$22.80$38

A white pump bottle on an orange background — Soft C cleanser
$14.40$24

bonjour, hallo, hola.

Reading this in Paris, Berlin or Madrid? Your countdown is in your language, and so is our free delivery across Europe.

A hand with a swirl of white cream on a pink background

A free mini cleanser

with every order over $40, today only

Lumi Skin

12 Passage des Pivoines, Paris, France

You're getting this because you signed up at lumiskin.co.

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Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.

Why it works

What makes this email work

The date is the design. Singles' Day has its own logo already: 11.11. Set huge, it tells the reader what's happening before they read a word.
A one-day sale needs a clock that's obvious. With no days to count, the timer shows hours, minutes and seconds in round, friendly circles that match the brand.
One email for every country. The countdown's labels follow the reader's language, so a list spread across Europe gets the same send without a translated image in sight.
A reason to buy more than one. The free mini over $40 lifts the basket without deepening the discount.

Subject lines

Other subject lines to try

Test two against each other. The timer stays the same, so you learn what the words do.

Lumi
11.11: the one-day glow sale is on
Lumi
40% off every serum, for 24 hours
Lumi
It's 11.11. Your skin deserves a treat.
Lumi
Today only: the biggest Lumi sale of the year

Build it

Build it in flashtimer

1Set the language to automatic
In the editor's Font panel choose Automatic. Then, in Embed, add your platform's language merge tag so each subscriber's language code travels in the image link.
2Hide the days
For a sale that lasts one day, switch the days off so the timer opens on hours, minutes and seconds.
3Use the brand's pinks
Choose the Circles style with berry digits on a soft pink fill, and a white background to sit on the email's white band.
4Send it at midnight
Schedule the email for just after midnight in each region, then resend to non-openers at 6pm. The same timer works in both sends.

Questions

Answered before you ask.

More examples

See all examples