Halloween
Halloween email example with a live countdown timer
A small-batch candle maker's Halloween sale, start to finish. The countdown sits straight on the photograph, with no box and no background, so it reads as part of the scene rather than a widget pasted on top.
Free plan · 20,000 views a month · No card
The email
As your readers will see it
Switch to mobile to see how it reflows on a phone, where most of your readers will open it.
Hollow & Co.
The Long Night sale starts now
Hollow & Co. <hello@hollowandco.com>
to me
Today
Hollow & Co.
Poured by hand in Vermont
Our Long Night sale
A quarter off
everything we pour
No code needed. The prices change back when the clock reaches zero.
Dear night owl,
The clocks go back, the porch lights come on and the house smells of woodsmoke by six. It's our favorite week of the year, so for a few nights everything we pour is a quarter off. Light something slow.
Mara Quill, head chandler
Jack lantern holder
Glazed stoneware, fits any tealight
$28.50 $38
Ember pillar
60-hour burn, soy and beeswax
$24 $32
Graveyard tapers, set of three
Unscented, drip-free
$18 $24
New this autumn
The Hallow candle
Clove, woodsmoke and a little bit of trouble. Hand-poured in amber glass.
Find the Hallow candleOrders over $60 ship free, and every candle is poured by hand in small batches.
Hollow & Co.
88 Wickfield Lane, Hollow Creek, Vermont
You're getting this because you joined the Hollow & Co. list.
UnsubscribeEmail preferencesView in browser
Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.
Why it works
What makes this email work
- The timer belongs to the photo. With a transparent background the digits sit in the dark top of the hero image, so the deadline is the first thing a reader sees, not an afterthought below the fold.
- One promise, said once. The headline names the offer and the timer names the deadline. Nothing else competes with them above the button.
- Every image in the same light. Each product shot is candle-lit and low-key, so the email reads as one scene instead of a catalog grid.
- A human sign-off. A short note from the person who pours the candles turns a discount into a small ritual readers look forward to each autumn.
Subject lines
Other subject lines to try
Test two against each other. The timer stays the same, so you learn what the words do.
Hollow & Co.
The Long Night sale starts now
Hollow & Co.
A quarter off every candle, for a few nights only
Hollow & Co.
Light something slow: our Halloween sale is on
Hollow & Co.
For night owls: 25% off until the clock runs out
Build it
Build it in flashtimer
1Pick a style without a box
In the timer editor choose Minimal, switch on the transparent background, and set the matte color to the darkest tone of your hero photo so the edges of the digits blend in.
2Take the colors from the email
Use the email's cream for the digits and its pumpkin orange for the labels and dividers, so the timer looks drawn by the same hand.
3Set the deadline and the ending
Choose when the sale ends, then write the message readers see after it:
The Long Night is over. See you next October.4Place it in the hero
Paste the embed code into your email platform. Set the hero photo as the block's background and put the headline and timer on top of it.
Questions
Answered before you ask.
More examples
See all examples
Keep reading
- Design and brandingCustom branded countdown timer for email that looks like the rest of your emailDesign a custom branded countdown timer for email: every layout, your colors and fonts, transparent backgrounds, your own domain and no watermark. Start free.
- Flash salesFlash sale countdown timer email: run a 24–72 hour sale that ends on timeBuild a flash sale countdown timer email for 24–72 hour sales: send schedule, subject lines, last-chance resend and timers that update on open. Start free.