Will invitees in other timezones see the right time?

Yes. The timer counts down to one moment, so the time left is correct wherever it's opened. Write the start time in text too, for anyone whose email app blocks images.

Is a webinar countdown on the Free plan?

Yes. Counting down to a fixed start time works on every plan.

What do people see after the webinar has started?

Your expiry message, such as a line pointing to the recording. On Basic and above you can show an image instead.

Webinar

Webinar invitation email examples: a live session with a countdown

A software company's invitation to a live product session. The countdown runs to the start, in every invitee's own time, and afterwards it points to the recording instead of a row of zeros.

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Portrait of the session's host, smiling — You're invited: Reporting that runs itself (live)

Countdown to the start of the live session — You're invited: Reporting that runs itself (live)

The email

As your readers will see it

Switch to mobile to see how it reflows on a phone, where most of your readers will open it.

Fieldnote

You're invited: Reporting that runs itself (live)

Fieldnote <events@fieldnote.app>

to me

Today

fieldnote

Live session

You're invited

Reporting that runs itself

45 minutes on reports that update themselves, with the two people who built the feature. Bring your questions.

Weekly revenue

Updated 2 min ago

We go live in

Save my seat

Your hosts

Maya OkaforHead of Product
Jonas LindStaff Engineer

Agenda

0:00Why weekly reports go stale
0:15Live build: a report that updates itself
0:35Your questions, answered live

Fieldnote

12 Ledger Row, Floor 3, San Francisco, California

You're getting this because you use Fieldnote at work.

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Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.

Why it works

What makes this email work

It looks like the product. The invitation borrows the app's own interface, so attendees know what they'll be seeing.
Faces, not logos. Two named speakers make it a conversation worth joining.
An agenda that respects the calendar. Three items and a time for each tell people exactly what 45 minutes buys them.
The timer ends gracefully. Once the session starts, it points to the recording, so late opens still convert.

Subject lines

Other subject lines to try

Test two against each other. The timer stays the same, so you learn what the words do.

Fieldnote
You're invited: Reporting that runs itself (live)
Fieldnote
45 minutes to never build a weekly report again
Fieldnote
Starting soon: save your seat
Fieldnote
Missed it? The recording's here

Build it

Build it in flashtimer

1Set the start time
End the timer at the session's start, in your own timezone. Invitees anywhere see the right time left.
2Write what comes after
Set the expiry message to We're live. Join now, or watch the recording later.
3Use rings in your brand color
Rings in indigo on white feel like part of a product interface, not a sales banner.
4Send twice
Send the invitation a week ahead and a reminder on the morning. The same timer is right both times.

Questions

Answered before you ask.

More examples

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