Custom branded countdown timer for email that looks like the rest of your email

Each layout is a different shape for the same live countdown, and each takes your colors and font.

• Pill: digits in rounded capsules, a friendly fit for lifestyle and DTC brands.
• Boxes: digits in square tiles with a border, the familiar sale-banner look.
• Circles: digits inside circles, softer, for beauty, gifting and wellness emails.
• Compact: a tighter arrangement for when the timer shares space with a headline.
• Minimal: digits and labels with little decoration, for editorial and luxury emails.
• Rings: each unit sits in a progress ring drawn in the border color you set, so the time left reads at a glance.

Every color on the timer is yours to set with a hex code: background, digits, the blocks behind the digits and their borders, labels and separators. Save them once in the brand kit and new timers you create in the dashboard start in your palette, so a team of three or ten produces timers that match without a style guide.

Fonts make the biggest difference to whether a timer feels native. Upload the same typeface your headlines use and the digits are drawn in it, inside the GIF, so the font works in every email client, including those that ignore web fonts. Font quotas grow with the plan: 1 on Basic, 10 on Pro, 50 on Business. Check that your font license allows use in images.

Turn the background off and the timer sits directly on your hero image, a colored section or a seasonal banner, with no box around it. Transparent backgrounds are included from the Basic plan.

GIF transparency has hard edges, so flashtimer blends the edges of the digits toward a matte color you set: the email background behind the timer. Set it to the color of the section the timer sits on, such as #0B1220 for a navy banner, and the edges stay smooth instead of showing a light halo.

On Pro and up, the image URL can live on your own subdomain, such as timers.yourbrand.com, instead of ours. Add one CNAME record at your DNS provider, check it under Settings → Custom domain, and every embed URL, send link and A/B test URL uses your domain once it is live.

Readers who check where an image comes from see your brand. It also keeps your email's links and images on domains you control. Apex domains such as yourbrand.com aren't supported; use a subdomain.

The free plan adds a small flashtimer mark to timers. Every paid plan, from Basic at $9 a month, removes it. See the plan comparison for views and limits per plan.

A branded timer also needs a branded ending. When the deadline passes, readers see your expiry message in the timer's own style, or your fallback image. Readers who open late never see a countdown for an offer that is over, and on Pro you can choose what Apple Mail Privacy Protection's early image fetches are shown, too.

When you're not sure which design converts better, test two of them against each other with a countdown timer A/B test on Business, or keep one look across languages with a multilingual countdown timer.