Last shipping day
Last shipping day email example: order in time for Christmas
An independent bookshop's last call for Christmas delivery. The timer counts down to the last posting day, and once that has passed it stops showing a countdown and tells late openers what they can still get.
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The email
As your readers will see it
Switch to mobile to see how it reflows on a phone, where most of your readers will open it.
Paper Lantern Books
Last day to order for Christmas delivery
Paper Lantern Books <shop@paperlanternbooks.com>
to me
Today
Paper Lantern
Independent booksellers since 1987
posting
day
Still time to post it for Christmas.
Order before the clock runs out and we'll wrap it in brown paper, tie it with string and post it the same day.
Anything ordered after that still goes out, in time for New Year.
Find a book to give
A wrapped surprise
Tell us who it's for. We choose the book, wrap it and post it.
$25
The bookshop parcel
Two books, a beeswax candle and a card in your words.
$55
Stack of three
Three of this year's favourites from the shop, tied with string.
$48
Happy reading,
Inès and everyone at the shop
Paper Lantern Books
27 Quill Lane, Bath, United Kingdom
You're getting this because you joined our readers' list in the shop.
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Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.
Why it works
What makes this email work
- It reads like a note from the shop. A stamp, a short letter and a signature make the deadline feel like a favour, not a sales push.
- The deadline is the whole message. One date, one clock, one button. Nothing else in the email competes with getting the order in.
- Late opens aren't wasted. After the last posting time the timer shows a New Year delivery message, so the email keeps working after the deadline.
- It removes the last worry. Wrapped, tied and posted the same day answers the question every last-minute buyer has.
Subject lines
Other subject lines to try
Test two against each other. The timer stays the same, so you learn what the words do.
Paper Lantern Books
Last day to order for Christmas delivery
Paper Lantern Books
Still need a present? There's time, just.
Paper Lantern Books
Order by the end of today, unwrap it on Christmas morning
Paper Lantern Books
Our last post before Christmas leaves tonight
Build it
Build it in flashtimer
1Set the last order time
End the timer at the cutoff your courier gives you, in your own timezone. flashtimer shows each reader the time left from wherever they are.
2Write the after-deadline message
In Message after expiry write what late openers should see:
Order now for New Year delivery.3Make it look like a ticket
Choose Boxes with red digits on white tiles, on the paper color of the email.
4Send it twice
Send at 8am, then resend to people who haven't opened it by lunch. Both sends use the same timer.
Questions
Answered before you ask.
More examples
See all examples
Keep reading
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