Valentine's Day
Valentine's Day email examples: same-day flowers with a daily timer
A florist's Valentine's week email. The countdown runs to the same-day delivery cutoff and resets every day, so one email sent at the start of the week is still right on the day itself.
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The email
As your readers will see it
Switch to mobile to see how it reflows on a phone, where most of your readers will open it.
Petal & Stem
Flowers today, if you order before the clock runs out
Petal & Stem <flowers@petalandstem.com>
to me
Today
Petal & Stem
Florists, delivering across Bristol
Love, delivered today.
Order before the clock runs out and your flowers are on the doorstep tonight, with a handwritten card on us. Every day this week.
Today's same-day delivery closes in
Send flowers today
The classic
$65
Blush peonies
$58
Midnight red
$72
Write it, and we'll write it out.
Every bouquet comes with a card in our florist's own handwriting.
Petal & Stem
6 Bloom Yard, Bristol, United Kingdom
You're getting this because you've sent flowers with us before.
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Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.
Why it works
What makes this email work
- It answers the only question that matters this week. Will it arrive in time? The timer says how long is left to make sure it does, today.
- One send works all week. Because the timer resets daily, the Monday email is still correct on Friday, so resends need no new artwork.
- The arch frames the flowers like a shop window. A soft blush page and one deep red let the bouquet do the talking.
- Three choices, not thirty. Each bouquet has a name and a price, which is all a last-minute buyer wants to read.
Subject lines
Other subject lines to try
Test two against each other. The timer stays the same, so you learn what the words do.
Petal & Stem
Flowers today, if you order before the clock runs out
Petal & Stem
Same-day delivery, every day until Valentine's
Petal & Stem
Forgot? We haven't. Order now, delivered today.
Petal & Stem
Red roses, blush peonies, delivered by tonight
Build it
Build it in flashtimer
1Choose recurring timing
Open Timing, choose Recurring, then Daily, and set it to your same-day cutoff in your shop's timezone.
2Hide the days
A daily cutoff never needs days, so switch them off and let hours lead.
3Keep it soft
Choose Minimal with deep red digits on blush. The thin dividers read like a florist's ribbon rather than a sale banner.
4Send once, resend daily
Send on the Monday and resend each morning to people who haven't ordered. The timer is already right for each day.
Questions
Answered before you ask.
More examples
See all examples
Keep reading
- Recurring timersRecurring countdown timer that resets on your schedule, foreverA recurring countdown timer that resets daily, weekly or monthly in your time zone, DST included. One URL that never expires. Try it free with flashtimer.
- Flash salesFlash sale countdown timer email: run a 24–72 hour sale that ends on timeBuild a flash sale countdown timer email for 24–72 hour sales: send schedule, subject lines, last-chance resend and timers that update on open. Start free.