Do I need to connect Klaviyo to use the timer?

No. The timer is an image URL, so pasting it into an image block is enough on any plan, including Free. Connecting your Klaviyo account on Pro adds sending the timer straight to a draft. See Klaviyo timers.

Can I use the same timer in a Klaviyo flow?

For a fixed date like Mother's Day, yes. For flows that start at a different time for each person, use an evergreen timer instead.

What do readers see after the last delivery date?

The expiry message you wrote, such as Too late for Sunday? Send a gift card instead., so a late open still has somewhere to go.

Mother's Day

Mother's Day email examples: a plant shop's gift send

A plant shop's Mother's Day email, built and sent in Klaviyo. The countdown to the last delivery date is one URL pasted into an image block, and it works on every flashtimer plan.

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Free plan · 20,000 views a month · No card

Pink peonies in a white jug on a sunny table — For the one who helped you grow

Countdown to the last delivery date before Mother's Day — For the one who helped you grow

The email

As your readers will see it

Switch to mobile to see how it reflows on a phone, where most of your readers will open it.

Maison Verde

For the one who helped you grow

Maison Verde <bonjour@maisonverde.co>

to me

Today

maison verde

Plants & flowers

Mother's Day

For the one who helped you grow.

Plants that keep giving long after Sunday, wrapped and delivered with a care card in her name.

Choose her plant

Order in time for Sunday

A leafy green plant in a terracotta pot — Kentia palm
Happy in low light
$48

Two small succulents in speckled concrete pots — The desk duo
Two succulents, no fuss
$32

Spring bulbs flowering in small pots — Spring bulb box
Flowers again next year
$39

A card in her nameWritten by us, in your words

Plant care for lifeAsk us anything, any time

Maison Verde

9 Passage des Fougères, Lyon, France

You're getting this because you bought a plant from us.

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Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.

Why it works

What makes this email work

The subject line is the gift. It speaks to the reader's feeling about their mother before it mentions a single product.
Gifts that last longer than flowers. Plants keep growing, which is the whole pitch, made in one sentence.
The deadline is delivery, not discount. Readers don't need a reason to buy, only a reason to buy now.
Soft colors, firm structure. Sage and olive keep it gentle; a clear grid of three gifts keeps it shoppable.

Subject lines

Other subject lines to try

Test two against each other. The timer stays the same, so you learn what the words do.

Maison Verde
For the one who helped you grow
Maison Verde
Mother's Day: plants that outlast the flowers
Maison Verde
Order by the date, we'll do the rest
Maison Verde
Still looking for her present?

Build it

Build it in flashtimer

1Set the last delivery date
End the timer at the last time you can promise delivery before Sunday, in your shop's timezone.
2Choose Circles in olive
Circles suit a gentle email. Use olive digits on soft sage, on a white background.
3Copy the URL into Klaviyo
Click Embed, then Copy URL, and paste it as the image's source in a Klaviyo image block. Link the image to your gift collection.
4Preview with a real profile
Use Preview & test in Klaviyo and send a test to Gmail and Outlook before you schedule.

Questions

Answered before you ask.

More examples

See all examples