What does a reader see when the drop sells out?

Stock Monitor ends the timer, so it shows your expiry message, such as Sold out, at every open from then on, even in emails sent hours earlier.

Which plan includes Stock Monitor?

Stock Monitor needs a connected store and is part of the Business plan. See pricing.

Can I use a launch timer without Stock Monitor?

Yes. Any plan can count down to a launch or the end of a drop. Stock Monitor adds the early ending when stock runs out.

Product drop

Product launch email examples: a sneaker drop that ends when it sells out

A sneaker label's limited drop: 300 pairs, 48 hours. The timer counts down to the end of the drop, and Stock Monitor ends it early if the pairs run out first, so nobody clicks through to a sold-out page.

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A sand and white sneaker balanced on two pebbles against orange — Drop 07 is live. 300 pairs, 48 hours.

Countdown to the end of Drop 07 — Drop 07 is live. 300 pairs, 48 hours.

The email

As your readers will see it

Switch to mobile to see how it reflows on a phone, where most of your readers will open it.

KICKLAB

Drop 07 is live. 300 pairs, 48 hours.

KICKLAB <drops@kicklab.studio>

to me

Today

KICKLAB

Drop 07

Pebble
low

Color: Sand and white
Upper: Suede and leather
Made in: Portugal

300 pairs made212 left

The drop closes in

Buy the Pebble low, $180

The sneaker from the side, with its sole and laces in focus

300pairs, ever

48 hor until gone

1pair per order

Kicklab Studio

Rua das Solas 210, Porto, Portugal

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Brands, people and addresses in these examples are fictional. The timers are real, rendered by flashtimer.

Why it works

What makes this email work

Scarcity you can see. Two numbers, 300 pairs and 48 hours, and a stock bar the brand sets at send. The urge to act explains itself.
White space as the luxury. One product, one color, lots of room. The email looks like the brand's lookbook, not a sale.
The timer never lies. If the pairs sell out first, Stock Monitor ends the countdown, so late openers see 'Sold out' rather than time that no longer means anything.
A single action. One button to one product page. A drop doesn't need a menu.

Subject lines

Other subject lines to try

Test two against each other. The timer stays the same, so you learn what the words do.

KICKLAB
Drop 07 is live. 300 pairs, 48 hours.
KICKLAB
The Pebble low just dropped
KICKLAB
300 pairs. Then they're gone.
KICKLAB
You asked for sand. Here it is.

Build it

Build it in flashtimer

1Set the drop window
End the timer when the drop closes, and write the expiry message: Sold out. Drop 08 is coming.
2Connect the product
With your store connected, open the Automations tab in the timer editor and choose the product under Stock Monitor.
3Set the threshold
Tell Stock Monitor to end the timer when stock reaches zero, or a little before, so the last pairs aren't oversold.
4Style it like the lookbook
Compact tiles in black on white, with the brand's orange for the colons only.

Questions

Answered before you ask.

More examples

See all examples